Clare is an experienced loyalty marketing and commercial director with a wide range of retail, services and FMCG experience.
She is an expert on retailer loyalty, card linked marketing, affiliate marketing, database marketing, targeted marketing, marketing strategy, data / analysis / CRM and digital marketing.
At dunnhumby Clare led major customer insight projects for fmcg brands leading to NPD, ranging and brand extension decisions having also been responsible for the planning and execution of Tesco’s Clubcard statement.
She has board level marketing agency experience and worked at WWAV Rapp Collins working on holiday, leisure, healthcare and financial services clients.
January 31, 2017 in Personalisation
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