Slide We help brands to engage more effectively with their customers through a combination of strategy & consulting, “big data” analytics, customer insight, loyalty marketing, CRM & personalisation Our team

Who we are

Steve Gray leads all key projects and is supported by experts in data science, customer loyalty, project management and marketing technology. Steve grew up with P&G and Pepsico before joining dunnhumby as UK Managing Director. Steve was also a director of dunnhumby USA a JV with Kroger, CEO and then Chairman at emnos and senior adviser at BCG.  

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Services & Solution Partners

We help brands with customer strategy, data science, loyalty programme design and optimisation, marketing automation, data monetisation and business partnering.

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Investors & Business Partnering

We work with marketing technology solution partners. We can take equity positions and can support with financing and business development. We have carried out commercial due diligence on behalf of investors.

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About Us

SG-retail have worked with many of the world’s leading retailer and consumer brands.

Retailers like Tesco, Kroger, Sainsbury, Asda, Morrisons, John Lewis, Waitrose, Boots, Woolworths, Coles, Sephora, Virgin Megastores, Petrovich, Esprit, Net-a-Porter and consumer giants like P&G, PepsiCo, Barilla, HBOS, British Gas, Rank, Paddy Power Betfair, The AA and Sky

We combine  a highly talented team with leading edge technology partners and help clients to engage more effectively with their customers. 

Topics include customer and market strategy, “big data” analytics, customer insight, loyalty marketing, CRM & personalisation and data monetisation.

We have worked on many of the world’s leading loyalty and reward programmes including Tesco Clubcard, British Airways/Avios, Nectar, Club Carrefour, Esprit Friends, Boots Advantage Card & Quidco.

We have worked in the UK, Europe, USA, Russia, China, Africa and Australia.

Our approach is highly client centric and we’d love to discuss an opportunity to work together.

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