Who we are
Steve Gray leads all key projects and is supported by experts in data science, customer loyalty, project management and marketing technology. Steve grew up with P&G and Pepsico before joining dunnhumby as UK Managing Director. Steve was also a director of dunnhumby USA a JV with Kroger, CEO and then Chairman at emnos and senior adviser at BCG.Read more
Investors & Business Partnering
We work with marketing technology solution partners. We can take equity positions and can support with financing and business development. We have carried out commercial due diligence on behalf of investors.Read more
SG-retail have worked with many of the world’s leading retailer and consumer brands.
Retailers like Tesco, Kroger, Sainsbury, Asda, Morrisons, John Lewis, Waitrose, Boots, Woolworths, Coles, Sephora, Virgin Megastores, Petrovich, Esprit, Net-a-Porter and consumer giants like P&G, PepsiCo, Barilla, HBOS, British Gas, Rank, Paddy Power Betfair, The AA and Sky
We combine a highly talented team with leading edge technology partners and help clients to engage more effectively with their customers.
Topics include customer and market strategy, “big data” analytics, customer insight, loyalty marketing, CRM & personalisation and data monetisation.
We have worked on many of the world’s leading loyalty and reward programmes including Tesco Clubcard, British Airways/Avios, Nectar, Club Carrefour, Esprit Friends, Boots Advantage Card & Quidco.
We have worked in the UK, Europe, USA, Russia, China, Africa and Australia.
Our approach is highly client centric and we’d love to discuss an opportunity to work together.
“SG-retail are experts in data analytics, CRM and loyalty programme design and they played a significant role in helping Value Retail to develop its CRM strategy and capability in its European shopping villages”
Simon CunninghamCOO, Value Retail Ltd
“I have worked with SG to deliver real change at British Airways, Air miles, British Gas and the AA. SG-retail have always made an outstanding and demonstrably measurable difference to the business performance. This has been predicated on robust and rigorous understanding of data and deployment of analytical technics and design and development of loyalty and membership programmes”
Chris JansenCEO, AA and Cognita
“Steve helped us to design and develop the highly successful Pets at Home VIP Programme”
Nick WoodCEO, Pets at Home
Latest News & Blog
The Lidl Plus app is interesting on a number of levels. First, I like the way it is fully mobile enabled and doesn’t rely on plastic cards or paper (incredible that even now 25 years since launch, Tesco Clubcard, Nectar and Boots Adcard are still mostly plastic/paper based). Second they have integrated targeted offersAugust 10, 2020 in Loyalty
n my last post I explained, how, counter-intuitively, and according to Tesco, the key purpose of a loyalty programme is not loyalty. Instead, the purpose should be to know who your customers are, be able to recognise them, understand them, reward them and market to or service them differentially. It follows that the right typeJune 16, 2020 in Loyalty
I was rather taken aback, nearly twenty years ago, when Simon Uwins, then Marketing Director at Tesco told me that the purpose of Tesco’s Clubcard programme was not to drive loyalty. The launch of Clubcard had helped propel Tesco from the UK’s number 2 grocery retailer to the far and away outright market leader andJune 16, 2020 in Loyalty