Rick is a CMO with a proven track record of transforming the fortunes and reputation of global consumer and service brands through data-driven multi-channel marketing campaigns.
He has held various board and executive level posts at British Gas, Vodafone (Sainsburys Mobile), P&G, Mars, Direct Line, HBOS, Regus and Rolls Royce.
Rick has a track record of quantifiable business growth achieved through a strategic approach to the application of customer data with a focus on developing the right operating environment, building sustainable acquisition/retention programs and putting the customers at the heart of the business.
January 31, 2017 in Personalisation
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